Hey, I'm Sergey. So we finally met!
I'm a product designer who turns undefined problems into shipped solutions. No discovery? I'll run it. No data? I'll get it. No clear solution? Hold my beer.
Coinspaid · Lead Product Designer
Built a design system and the team behind it from scratch
Created and managed the process how product teams work with the design system.
It saved tons of hours for designers, business analysts, developers, product owners
2023–2026
Coinspaid · Lead Product Designer
The invoice product was one of CoinsPaid's most business critical areas.
I managed the direction, ran the stakeholder pitch, and mentored product designers who drove design execution.
The proposal was grounded in revenue and compliance data.
2023–2024
Coinspaid · Lead Product Designer
The platform had a decade of accumulated debt and merchants were calling support for things the product should handle on its own
I audited 80+ screens, worked with the findings, and framed the problems. 46% of all account manager requests turned out to be tasks with no self-service path
2025–2026
Sberbank · Lead Product Designer
Users didn't understand how their own credit card worked and paid interest because of it.
Over 18 months I rebuilt three interconnected flows: onboarding, debt management, and payment scheduling.
2021–2022
Figma plugin
Available to download on GitHub
2026
I don't pitch UX. I pitch business cases with numbers: lost revenue, support costs, conversion data. Decisions tied to money are harder to deprioritize than UX feedback.
I work without a design team. I scope, prioritize, and ship — without a PM managing the process for me. One person accountable end to end.
I've built design systems, research workflows, and team processes from scratch. When there's no playbook, I write it.
I use audits to align stakeholders before anything gets designed. A shared diagnosis is easier to act on than a redesign proposal nobody asked for.